Pricing and Upgrade Strategies for Software Vendors in the Software-as-a-Service Market

Competitive Strategies for Software Vendors amid Software-as-a-Service Business Model

This study examines the competition between an independent software vendor (ISV) who offers standard but customizable software and a cloud software vendor (CSV) who charges users based on actual software usage and features requested. Using a game theoretic approach, we set up a duopoly model to derive the optimal pricing and product feature choice strategies for both the ISV and the CSV in a ma...

Optimal Bundling and Pricing of Multi-Service Bundles from a Value-based Perspective A Software-as-a-Service case

Software vendors are increasingly adopting Software-as-a-Service (SaaS) pricing model, whereby software is offered as a web-based service in exchange for a subscription fee. In addition, software vendors become increasingly interested in using bundling of services to maximize their market penetration, revenue and, or profits. The objective of this paper is aimed at presenting and demonstrating ...

Revenue and Pricing Models for Software Vendors with a Focus on Software-as-a-Service

At present the way software is offered to customers is changing. Software vendors expand their product portfolio by providing software that can be accessed via the Internet. These Software-as-a-Service solutions require the (re-)design of existing business models, particularly with regard to revenue and pricing models. The contribution of the research described below is to derive strategies for...

Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors

The Pricing Strategy Guideline Framework for SaaS Vendors

Software as a Service has become a dominant IT news topic over the last few years. Especially in these current recession times, adopting SaaS solutions is increasingly becoming the more favourable alternative for customers rather than investing on brand new on-premise software or outsourcing. This fact has inevitably stimulated the birth of numerous SaaS vendors. Unfortunately, many small-to-me...